Myth or Legend ?

Flashback, is when you look at a photo of yourself and you have a ghostly white cast or patches of powder that show up above all else. Or your face simply looks as though, you accidentally chose a foundation 3 shades too light in comparison to your body. Every now and then in the fashion mags you’ll see a photo of a celebrity in the “hits and misses” category sporting this makeup blunder. This phenomenon is called flashback and is often caused by SPF sunscreen or powders that contain titanium dioxide within the foundation or powder. So the question remains – how do I avoid flashback??!! The short answer is, that this is only a problem in “flash photography”; weigh up the need for SPF protection v’s the amount of flash photography used. Speak to your photographer and makeup artist about your needs for the day, because this is definitely something you want to avoid!!